We Drive Growth in Fan Commerce

In a world where artists earn pennies from streams & views, it pays to convert fans into customers.

With DTC (Direct-To-Consumer) Ecommerce, creators can monetize their brand through merchandise, sell to worldwide audiences, and deepen fan engagement.

However, creators often struggle to unlock DTC’s full potential. Lackluster products, underwhelming campaigns, and sub-optimal stores lead to lost sales and missed opportunities.

FanFocus Strategies will optimize your Ecommerce business and maximize the value of your fanbase. We improve store performance, enhance DTC marketing campaigns, and develop enticing products.

With twenty years of experience driving growth for artists & creators, we’re here to help you make the most of your Ecommerce opportunity.

How We Work

We offer custom solutions based on three core services:

Analyze

We examine your store’s design, site analytics, sales history, and marketing data, and deliver useful insights into gaps & opportunities.

Optimize

We work with you to implement changes that enhance store performance, improve marketing results, and ensure data accuracy.

Strategize

We partner with you to develop amazing products and deploy impactful sales strategies for DTC releases and marketing campaigns.

Ready to elevate your DTC business?

Meet Our Founder

Jason Spitz is a veteran of the creator economy and a seasoned expert in fan commerce. Driven by a passion to support artists, delight customers, and maximize the value of fandom, Jason has led DTC growth for creators & companies in music, video, podcasts, stand-up, and sketch comedy. Since 2006, he has built and operated dozens of Ecommerce stores, sold thousands of products, and generated millions in revenue. He is also a father of two and an avid tomato gardener.

Ready to convert more fans into customers?